Sears Auto Center provides fleet maintenance for rental companies, delivery trucks, home service fleets etc. We wanted to increase awareness about our services through print advertising.
I wanted our ads to stand out while also conveying our range of services. Working with our creative agency we decided to inject a bit of humor into an industry that traditionally has a serious look, feel and tone. Ads are featured in FLEETSolutions magazine.
We carried this look and feel when we attended a trade-show. The audience was primarily decision makers from local, national and regional fleets. Our trade-booth design drew quite a number of potential customers and vendors to our booth who were interested in our services and possible partnership.